Cross-cultural Variations of the HIV/AIDS IS DEATH Pictorial Metaphor

Death: A Cross-Cultural Perspective

The Death of Metaphor

In their first book, Metaphors We Live By (1980), Lakoff and Johnson put forward the view that conventional metaphors – or dead metaphors, as they are commonly called in English – are very much alive. The very title of the book carried the suggestion that our daily existence is structured metaphorically: that the worn-out phrases we commonly use are symptoms of a vast system of unconscious meta...

on translation of phatic communion and socio-cultural relationships between the characters of the novels

phatic communion is a cultural concept which differs across cultures. according to hofstede (2001), the u.s. tends to have individualistic culture; however, asian countries tend to have collectivistic cultures. these cultures view phatic communion differently. in individualistic cultures like u.s., phatic communion reflects speakers’ socio-cultural relationships in conversations. to see whether...

Melodic Variations: Toward Cross-Cultural Transformation

We all share similar innate emotions, but our cultural experiences nurture us to express them differently. The musical form “theme and variations” offer us a unique lens to uncover in each culture the relationships between the musical surface that touches us most directly, and the underlying structures that are more abstract. Variations are musical surfaces composed to explore the expressive po...

Generating Apt Metaphor Ideas for Pictorial Advertisements

Pictorial metaphor is a popular way of expression in creative advertising. It attributes certain desirable quality to the advertised product. We adopt a general twostage computational approach in order to generate apt metaphor ideas for pictorial advertisements. The first stage looks for concepts which have high imageability and the selling premise as one of their prototypical properties. The s...